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Real Life Debugged » Book Info Review & Publicity

Tag-Archive for ◊ Book Info Review & Publicity ◊

Jack Ganssle’s Review of My Book
Friday, February 27th, 2009 | Author: lisaksimone

JackGanssle presented a book review of my book, If I Only Changed the Software, Why is the Phone on Fire? in his latest Embedded Muse Newsletter #174.

An except from Jack’s review:

Engineers are famous for being very bright but also for lacking basic writing skills. Yet writing is still our primary means of communication, so we buy heavy tomes created without the benefit of basic grammar and often bereft of a coherent structure. Storyline? Character development? Forget it.

Welcome to a very different kind of technical book. Lisa Simone’s work isn’t the usual dreary tome stuffed with arcane wisdom buried beneath paragraph-length sentences seemingly written by someone just learning English as a second language. This is certainly the first embedded book with characters. The first with action, and with interesting and cool stories.

Bad code that makes a phone burst into flames?

What fun!

And yes, at one point in my sordid technical past, I did have to debug a very hot phone.

After successfully (I hope!) hiding the problem from potential customers at an international trade show in Singapore. Thankfully, the phones were displayed on marble tables - very good for heat dissipation between hurried demonstrations!

Subtitle: “An Author’s Relationship with Amazon, Google and Search Engine Optimization (SEO)”

I admit, when the book first came out, I was so antsy to see it on Google. In the beginning I was secretly disappointed to keep finding it behind pages and pages of cell phone battery horrors … “Girl burned when cell phone catches fire” … “cell phone sparks fire that leaves California man severely burned.”

But after the the book came out and gained publicity, my attitude (and my mental status) buoyed happily seeing it at or near the top of search results. Then at international Amazon sites, and in lists in industry journals and college libraries. And the reviews - I printed out page after page to save for posterity!

But … my amusing and somewhat sarcastic writing style didn’t win me this international publicity. Nope.

It’s all about Google and Amazon. And SEO - search engine optimization.

more…

Cover Art: The Acid Flashback Big Reveal
Friday, January 16th, 2009 | Author: lisaksimone

Back when I was emailing Newletters to folks in the pre-production days, one of my anguishes was the book’s cover art. Now that I have recovered over the past year or so, I can talk about the whole trial less emotionally (… I lament in that totally weak wilty female whisper of delicateness while fanning flushed face quite rapidly).

** Rolls eyes **

Anyway, in Phone on Fire Newsletter #4, “Author Anguish,” I had relayed that the publisher forwarded three concepts for the cover, and that I had been underwelmed by all three. I also admitted,

One was downright awful. I think I used the phrase “acid flashback” in my feedback to the publisher on that one.

I refused to show anyone that concept. I think after all this time I will reveal the cover art that nearly scarred me with the idea that they were actually considering it.

more…